Brand Registry 2.0
Amazon Brand Registry is a term that has become more prominent in the industry over the past several years. Recently, the marketplace announced the premiere of Brand Registry 2.0. This new and improved version of brand registry caters to trademarked brands, aiming to remove hijackers and counterfeiters from the marketplace.
Amazon has made it clear they plan on catering to big brands over marketplace sellers. Sellers who previously were brand registered must re-apply for the new brand registry program, citing all the appropriate documents - including the now required registered trademark.
Brand Registry Checklist
Sellers who meet the criteria for 2.0 approval will need the following items, images and documents in order to get approved:
- A Registered Trademark
- Images of Your Branded Packaging
- Images of Your Branded Products
- Barcodes for Each Product
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