The Core Values that Amazon Will Never Abandon
In an industry that moves in leaps and bounds every day, Amazon has become known for always remaining ahead of the game. But there are several values that Amazon will never remove from the way they operate. Learn more below.
Amazon.com is known for always staying ahead of the curve in every niche market they choose to tackle. However, CEO Jeff Bezos has spoken out on several core values that make the company the giant success it is in the year 2017. We looked at those values, spoke to several resources, and came up with seven key points about Amazon that will not change for as long as Amazon exists.
Amazon Focuses on Long-Term Success
1. Amazon will continue to evolve by staying flexible on their methods and strict on their overall vision. One of these core values is sticking to the ultimate goal at all times — but not necessarily a set method to get there. Amazon has been able to maneuver their way through the actual growth process of any acquisition, making changes as needed. However, Bezos and his team remain firm on the main vision at all times.
2. Amazon will remain dedicated to research and development. Unfortunately for private label brands who rely on Amazon for the bulk of their income, Amazon will always stick to their long-standing R & D methods. Bezos plays chess — he focuses on what will happen ten or twenty years down the road and plans accordingly. Amazon’s R & D budget is hefty now, and we don’t foresee that budget dropping anytime soon. Amazon’s research process includes using data from sellers with successful products for the benefit of the corporation. Is this fair? Most sellers would say no, it’s not fair. But it’s a harsh truth about the marketplace that isn’t likely to change.
3. Amazon will always strictly be a vessel for third-party sellers, not a mediator. Many sellers have questioned this: Why won’t Amazon step in when major issues arise? Because they have legally separated their company from third-party sellers with a clause stating that they are only a platform which sellers may use to conduct sales. They hold no responsibility for what’s sold, who buys it, or the majority of issues that may arise with any particular transaction.
Bezos Remains Close to His Roots by Prioritizing Book Sales
4. Amazon will always value their book sales and the success of Kindle products. Many of us know that Amazon originally began as a bookstore. Due to this, it’s been observed that Amazon actually gives special preferences to established booksellers on the marketplace. New sellers are not accepted in the used textbooks category, and there are ultra-harsh repercussions for sellers who violate the terms of service while selling collectible books or textbooks. Bezos has dedicated extra attention to the success of Kindle products and digital readers.
Customer Obsession is Here to Stay
5. Customers will always win, and sellers will always fall short. Every smart seller knows the infamous leadership principle: Customer Obsession. Amazon “starts with the customer and works backward” to deliver exactly what buyers want, as quickly as they want it. At the end of the day, Amazon will always side with the customer and marketplace sellers will always lose the battle.
6. Amazon will continue to focus on major brands. It’s been predicted that eventually, third-party sellers without a brand name and a trademarked product may be completely phased out of the equation Amazon will continue to focus on major brands, not resellers, in order to maintain the integrity of the marketplace.
7. Algorithms will always control the buy box. Yes, that specific algorithm that determines who gets the buy box will constantly evolve — but the algorithm itself will always be there. Artificial Intelligence will always be the determining factor when it comes to the buy box winner. The way it works will change rapidly – but an algorithmic based system will remain as long as Amazon exists.