Amazon Offers to Buy Sellers’ Inventory at Full Price
In a breaking news report from CNBC, Amazon.com has reportedly sent out an email to many of its third party sellers with an offer to purchase their inventory at full price. It sounds too good to be true, but it’s been confirmed that the notice is 100% authentic. Why is Amazon making this move?
Ultimately, this is all part of an ongoing effort by Jeff Bezos to expand the Amazon catalog. Sellers can certainly reap the short term benefits of this profitable effort from the Amazon corporate team, as Amazon continues its long-term siege of both online and brick-and-mortar retail shopping.
Amazon is not necessarily concerned with the immediate profits they’ll make from the items they purchase through this plan – rather, they are focused on maintaining the ability to provide any item a customer would like to order, anywhere in the world.
Amazon Spokesperson Confirms Validity of Email
An Amazon representative confirmed that this notice to marketplace sellers is indeed valid:“When items are unavailable in a particular geography, we provide customers with selections from another marketplace,” stated the representative. “This offers customers a wider selection of great brands and helps sellers increase sales.” –CNBC
Brands have already come forward to express their concerns, including Birkenstock, the brand notoriously known for boldly pulling all of its items off the platform last year. Currently, only a select few merchants are allowed to sell this brand’s product online — and Amazon is not one of them. Mr. David Kahan, CEO of Birkenstock, immediately expressed his concern about this email, stating that if Amazon.com is indeed soliciting their authorized merchants, the company will take legal action against Amazon right away.
If you’re a marketplace seller who received this email, rest assured that it is in fact authentic. However, we are certain that there will be much more to this story, especially for major name brands as they come forward with further concerns about this venture.